This is it. This is how all sponsors and advertisers should react to the despicable anti-Americanism shown at NFL games recently by the players and coaching staff.
CEO of Hardwick Clothes and payday lending chain Check Into Cash, Allan Jones, said he and his companies “will not condone unpatriotic behavior,” according to the Chattanooga Times Free Press. Jones states he is done advertising during NFL games and refuses to sponsor wardrobe options for NBC’s on-air talent during NFL broadcasts.
Jones is reportedly pulling all of his commercials from NFL games for the “entire season.”
“For the 29 states we operate in, this isn’t much to them, but it’s a lot to us,” Jones said, according to the report. “The Tombras Group is our ad agency in Knoxville and our national media buyer for both TV and radio (for Check Into Cash) and don’t look for Hardwick on the NFL either.”
Jones is an outspoken supporter of President Trump and has been described as “Cleveland’s most celebrated benefactor.” Just five years ago, Jones received the prestigious Fred Gregg Jr. award from the Greater Chattanooga Sports Hall of Fame for his significant contributions to sports.
In 2017, Jones made national headlines after he donated 43,000 pairs of eclipse-viewing sunglasses to students in six Tennessee school systems. The businessman said the donation was made to ensure students who wanted to view the solar eclipse did so only with safe, NASA-approved glasses
NFL fans, or former fans, have taken to Twitter to express their disgust with the players’ “protest.”